Parr told Nike that she found a “community” in sports, rather than turning to competition, and wants her coming out story to educate and inspire others.
Nike has also worked alongside Gia Parr, a trans HRC and Nike brand ambassador, in the release of its “Be True” collection. Featuring a diverse makeup of shoes, the brand hopes to encapsulate the various aspects of each Pride flag, even including flag patches that can be applied to this year’s iterations of the Blazer ’77 Low, Air Max Pre Day, All Out Utility Slide, and Infinity React Run 2.Įspecially after recovering from multiple scandals in the past few months, Nike wants to assure its consumers that this Pride collection is anything but performative - the brand has highlighted its partnership with national and local organizations, such as the Human Rights Campaign (HRC). Now that June has rolled around, Nike’s ninth annual “Be True” collection is here to celebrate the LGBTQIA+ community, and empty its pockets.
